Over the past few days I’ve seen some that people have been posting selfies of… erm, themselves obviously, without makeup, to raise awareness of cancer, and maybe donate some money along the way.
This is good right? Any charity longs to keep its cause and message in the public eye, in whatever reasonable way it can, and hopes to raise a few quid along the way if it can.
The fact that Cancer Research UK, for example, didn’t know about this until it was happening shows something really key. Someone, somewhere, is keen to use social media to support the work of cancer charities to raise awareness of issues surrounding cancer, and increased awareness means that cancer charities can campaign for increased funding in cancer research, provide support for sufferers and their families nn whatever way possible, pressure government for increased funding or the expansion of units which can help detect cancer earlier, and help increase cancer sufferers chances of survival.
It’s also, unexpectedly, raised over a million quid.
For every picture of someone without make up I’ve seen on Twitter with the hashtag #NoMakeUpSelfie #CancerAwareness, I’ve also seen an oblique criticism, ranging from people saying ‘Why don’t you do something useful like donate some money’ ‘Try doing a sponsored swim/marathon [insert gruelling event of your choice] and raise money instead of posting a selfie’ even down to some which imply that people are stupid and that the cosmetic industry have hoodwinked people into thinking that they’re naked without makeup.
Gosh, there are an awful lot of Statler and Waldorfs out there.
I think we’re all in agreement that people getting behind ANY campaign which shows the world that we want to rid the world of this terrible disease is a good thing.
If you think it’s pointless and are keen to criticise then you’re damning people for raising awareness, on a grand scale, and criticising something valuable which would cost a cancer charity thousands of pounds to bring to fruition.
It costs charities a lot of time and money to bring awareness campaigns into the public eye. People have to work on hows and wheres, and usually there’s some frazzled marketing/PR or campaigns manager somewhere who’s worked their bahookie off for months hoping to get a message out there. The fact that this has, so it seems, spontaneously taken off, without the knowledge or funding of the major cancer charities is amazing and should be praised and supported.
So, if you want to post of picture of yourself without any make up on, then go for it. Haterz gonna hate right? And if you want to donate some dosh while doing so, then text BEAT to 70099 to donate £3. But to criticise others for joining in an awareness campaign which HAS raised money is not just mean-spirited, but easily one of the most negative things I’ve seen on social media since I joined.
I know a lot of people out there in Socialmedialand think of themselves as the smartest person in the room. I know this from the comments, debates and criticisms that I’ve had to wade through while campaigning for Amazon to remove To Train Up A Child from sale. Everyone has an opinion. That’s good. Well done. And while opinions may differ on some things, I think we’re all in agreement that cancer is shit.
So, surely, anything that raises awareness that we think cancer IS shit and raises some money along the way is worth commendation, not criticism?
Thanks for reading.
Please let me know what you think by leaving a comment in my comments portal. Did you join in? Are you one of the critics? What are your views? All opinions and comments are welcome. Except for the ludicrous ones.